Nelson Digital

Changelog

Agency updates and milestones

Service launches, methodology improvements, and key wins since 2020.

June 18, 2026

Version 2.4

New
  • LLM visibility service launched with brand presence in ChatGPT, Perplexity, and AI overviews.
  • Enterprise Programme now includes vendor oversight and quarterly executive reviews.
  • New landing page CRO framework with built in A/B testing recommendations.

May 2, 2026

Version 2.3

Improved
  • Google Ads management expanded to include Performance Max and shopping campaigns.
  • Technical SEO audit template updated with Core Web Vitals and AI crawlability checks.
  • Monthly reporting dashboards redesigned for clearer attribution insights.

March 21, 2026

Version 2.2

New
  • Growth Retainer package launched with SEO, Ads, and content under one engagement.
  • Added social media growth as a standalone service offering.
  • Client portal for real time campaign performance tracking.

February 5, 2026

Version 2.1

Improved
  • Visibility Audit now includes LLM presence assessment and competitor AI ranking.
  • Expanded international campaign management to 12 new markets.
  • Phased engagement model refined with clearer milestone definitions.

December 10, 2025

Version 2.0

Major
  • Nelson Digital FZ LLC formally established in the United Arab Emirates.
  • Full service offering launched: SEO, Google Ads, landing pages, and consulting.
  • First 50 client engagements completed with 3.2x average traffic lift.
  • Website and brand identity refreshed at nelsondigital.shop.

October 3, 2025

Version 1.8

Improved
  • Digital marketing consultancy practice opened for strategy only engagements.
  • Keyword research methodology standardised across all SEO programmes.

June 14, 2025

Version 1.7

New
  • Landing page design and CRO added as a core service line.
  • First enterprise client signed across three regional markets.
  • Analytics dashboards standardised with GA4 and conversion event mapping.

November 8, 2024

Version 1.6

Improved
  • Early LLM visibility research programme launched for select clients.
  • Google Ads management expanded to shopping and remarketing campaigns.
  • Technical SEO audit playbook updated with structured data and indexation checks.

April 22, 2024

Version 1.5

New
  • Growth Retainer concept introduced for ongoing SEO and paid media execution.
  • Content strategy service formalised with topic cluster planning.
  • Client retention crossed 90% for the first time.

September 5, 2023

Version 1.4

Improved
  • International SEO engagements opened for clients targeting multiple countries.
  • Competitor gap analysis framework added to all audit deliverables.
  • Team grew to five specialists across SEO, paid media, and analytics.

February 17, 2023

Version 1.3

New
  • Visibility Audit product launched as a structured entry engagement.
  • Local SEO programmes added for multi location businesses.
  • First published case study documenting a 2.4x organic traffic lift.

July 11, 2022

Version 1.2

Improved
  • Google Ads management became a standalone service offering.
  • Monthly reporting templates introduced with channel level ROI tracking.
  • Phased engagement model adopted to reduce risk for new clients.

March 3, 2021

Version 1.1

New
  • First three retainer clients signed for ongoing SEO execution.
  • On page optimisation and technical fixes added to delivery scope.
  • Consulting practice named Nelson Digital and brand identity established.

January 15, 2020

Version 1.0

Major
  • Nelson Digital founded as an independent SEO and digital marketing practice.
  • First client engagements focused on keyword research and rank tracking.
  • Core belief established: data over guesswork, honest recommendations only.